Responding to Coronavirus: How Your Massage Therapy Business Can Strive
While COVID-19 has posed serious challenges to many, the pain of social distancing in the massage industry has cut a level deeper.
But the industry continues to persevere just like Fairway Chiropractic Centre and other massage therapy. To survive, massage therapy or chiropractor businesses have had to transition to online services while their company has been on ice due to the pandemic. This doesn’t only give them an avenue to survive in the excessive competition but also thrive in an unsaturated marketplace.
Coming up with the right digital marketing strategy for companies in Austin, Kitchener, or other major cities in North America is not easy. As a massage therapy business, you need to think creatively to have a regular stream of prospects and not lose existing clients.
Luckily, we have some strategies for your massage therapy business to strive harder even with COVID-19 around.
Let’s start with this: Digital marketing is the most cost-effective and measurable way you can use to target your ideal audience while building your brand, increasing brand loyalty, and driving sales.
With digital marketing in Phoenix, your massage therapy business can reach people globally at a much lower cost, track and measure your campaign results whether they are effective or not, and build a good reputation through establishing a social media presence.
But how can you possibly do all these things to your massage therapy business (not to mention the pandemic)? These 6 strategies below can help you get started to strive and survive the battle.
- Create an Awesome Website
The first thing you do is create an awesome website that provides value to your services and communicates to your audience professionally. Your massage therapy website should include information about your company like contact information, office hours, services, “About Us” page, blogs, and everything prospects need to book an appointment as soon as you reopen.
However, you need a website that loads quickly and is mobile-friendly. Websites that take a couple of seconds to load and don’t perform well on mobile or other devices increase exit rates.
- Create a Blog
On your website, create blogs to share information related to your services. People love to use the internet to read blogs, and scroll through social media when they’re looking for advice or a product or service to purchase.
Share relevant topics that are helpful to your client for them to stay on your website. For instance, if you’re a trusted Orthotics in Mississauga, you should write articles about “things to expect from pain therapy” or “tips to ease back pain”. This will definitely provide value to your target audience and keep them visiting your website which in return increases your online visibility and ranking in search engine results.
- Set Up Your Google My Business Listing
If you want to increase your sales, you need to position your massage therapy business on the first page of Google when a user searches for massage services in your local community. It’s not only the best exposure you have but also your best avenue to increase conversion rates.
Setting up your Google My Business allows you to dominate search engine results in geo-targeted searches. All you have to do is update your business information.
- Implement Digital SEO
Countless massage therapy businesses hire SEO experts for more effective strategies. SEO (search engine optimization) has a plethora of features that put your business in front of your prospects. It’s considered one of the most cost-effective and cost-efficient ways to drive traffic in your business. It allows you to rank higher in search engine results when a user searches for words or keywords that relate to your massage therapy business. SEO can make your efforts reach your goals quicker and more effectively.
Note that it may be better to hire specialists who know the local market. If your business is based in Vancouver, for example, hire an SEO agency in Vancouver so they can better communicate with your audience.
- Use Paid Advertising
To help your business produce leads, invest in paid advertising. Pay-per-click (PPC) advertising is a great way to market your company. You can use these ads to target your ideal audience. For example, if you want to target people in one city or range of age, your ad campaign will be displayed to people in that area or with that range of age. Plus, with PPC ads, you only get to pay a fee when someone clicks on them.
- Use Social Media
Social media is one of the most powerful tools in digital marketing aside from SEO. Why? Because almost all users are into social media platforms like Facebook, YouTube, LinkedIn, Twitter, and Instagram. It’s a great place to promote your massage therapy business, build your brand, target your audience, improve your online presence, and ultimately boost online sales.
Developing a social media management strategy is key to connect to your clients and prospects on a personal level while building a strong reputation for your massage therapy business.
Responding to COVID-19 with Digital Marketing
The pandemic may have put your massage therapy business to a halt, but there are significant ways for you to strive hard to keep your business on the move. Digital marketing will help you get through the pandemic and even withstand it with the strategies we have above.